Focus Drawn consulted on and designed key aspects of the new haunted experience in Charlestown, MA.
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Working with Rugato FX, we collaborated on themed vignettes, designed all signage, created the website, designed the haunt entrance facades, designed the entrance gate, and created assets for social media campaigns.
Focus Drawn was responsible for designing the attraction logo and branding guide. The assets we created where used on the website Focus Drawn also designed, the social media accounts, the advertising campaign, and promotional material. We designed and implemented all way-finding signage, tickets, and informational materials.
The large entrance billboard with two skeleton hands made from steel and high-density foam were designed by Focus Drawn. The skeleton hands, which because the repeated element of the attraction, were sculpted and painted by Majestic Scenic. We incorporated illustrations of these skeleton hands in social media posts, menus, banner signage, and animated GIFs.
Focus Drawn designed a 20-foot tall by 50-foot wide entrance to the tomb of Pharaoh Annkh, the haunted Egyptian tomb attraction. Additionally, we sculpted hieroglyph panels, tomb block panels, and created paint schematics for the interior of the haunt.
Focus Drawn also designed the entrance and interior of Harvest Awakening, a radioactive farm haunt that was the same size as the Egyptian tomb; filling a 150-foot long by 50-wide tent. The exterior entrance of this haunt was a derelict farm house.
Because the surface area of the walls in the haunts was substantial and the timeline for completing the haunts before opening was tight, Focus Drawn digitally sculpted 7+ wall panels. We cut those panels on our CNC machine, then shipped the panels to Rugato FX. They took those master panels and vacuum formed over 400, 4-foot by 8-foot panels to cover the interior maze of the haunts. Focus Drawn designed and created the paint schematics for the paint treatments of the haunts.
Focus Drawn project managed and coordinated a portion of this large project with the owner and event designer. We arranged for pieces to be created, made build drawings for set pieces, created artwork, organized and over saw the printing of signage and print material, as well as created digital assets for promotions.
As part of this project, Focus Drawn created:
Focus Drawn is proud to have partnered with Rugato FX, Majestic Scenic, SpeedPro of Greensboro, NC, and the Boston Scenic Painters to make this project happen. The first offering of this haunted experience was a success. Focus Drawn will collaborate on the Boston’s Wicked Haunt Fest 2025.
